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Genericize is a colloquial term used to describe what happens to a brand name when it becomes so well recognised by consumers that the brand serves as the overall category name. For example: Kleenex, Xerox, Scotch tape, Jello, Roller Blades, Post-it notes and Band-Aid.
Reference: https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=G
Created at http://goanimate.com/
Reference: https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=G
Created at http://goanimate.com/
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