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What does willingness to recommend mean ?

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Danielle
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Willingness to recommend is a metric related to customer satisfaction. When a customer is satisfied with a product, he or she might recommend it to friends, relatives and colleagues. This willingness to recommend can be a powerful marketing advantage. In a survey of nearly 200 senior marketing managers, 57 percent responded that they found the "willingness to recommend" metric very useful.
Reference: http://en.wikipedia.org/wiki/Willingness_to_recommend
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