The end of "design": From steamers to cities: Michael Grigoriev at TEDxElginSt

Michael Grigoriev is a design strategist figuring out how design will play a larger role in catalyzing social change. His varied experience includes an award-winning background in product design, UX research and strategy, and has worked with an array of clients ranging from billion dollar industry leading corporations to start-ups and environmental non-profits. His entrepreneurial spirit has seen him launch a start-up and always leave him tinkering, making and scheming.

His experiences and social conscience have led to a greater appreciation for the role and responsibility design should have in the world's more pressing challenges, as well as his role within this new landscape. Armed with a broad range of abilities and perspectives, Michael is doing his best to spread an agenda of building creative community and making design matter with his work, research, speaking engagements, and through co-organizing his local CreativeMornings chapter.

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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)