Write For Us

Sunk Cost Fallacy - Explained

E-Commerce Solutions SEO Solutions Marketing Solutions
155 Views
Published
The sunk cost fallacy operates when we have invested a lot of time, money, effort, or love in something. That something might be investing in poor performing stocks or a restoring a car that has turned out to be problematic. These investments becomes a reason to carry on, even if we are dealing with a lost cause. The more we invest, the greater the sunk costs are, and the greater our urge to continue becomes.
Category
Education
Be the first to comment