Sunk Cost Fallacy - Explained

Sunk Cost Fallacy - Explained

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The sunk cost fallacy operates when we have invested a lot of time, money, effort, or love in something. That something might be investing in poor performing stocks or a restoring a car that has turned out to be problematic. These investments becomes a reason to carry on, even if we are dealing with a lost cause. The more we invest, the greater the sunk costs are, and the greater our urge to continue becomes.

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