Write For Us

What is cost per thousand (CPM) ?

E-Commerce Solutions SEO Solutions Marketing Solutions
878 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

Danielle
Published
Cost per thousand (CPT), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium.

The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful in comparing the relative efficiency of different advertising opportunities or media and in evaluating the costs of overall campaigns.
Reference: http://en.wikipedia.org/wiki/Cost_per_mille
Created at http://www.b2bwhiteboard.com
Category
Education
Be the first to comment