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Marketing Blunder - Woolworth's F-bomb

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It was supposed to be a cute promotion to get children to interact, instead Woolworth's latest marketing campaign was marred by the F-bomb.

The supermarket giant is under pressure to reprint it's popular Aussie Animals Activity and Collector's Album after children discovered the four-letter word hidden in a word puzzle on the rainforest page. The albums are designed to get children to collect and trade cards featuring Australian Wildlife. Outraged mums have taken to the Woolworth/s Facebook page to express their disgust.

Reference: http://www.news.com.au/business/companies/woolworths-children8217s-puzzle-drops-the-fbomb/story-fnda1bsz-1226735460840
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Category
Education
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