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International Marketing Blunder 19: HSBC

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adria
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An interesting marketing blunder was HSBC Bank who were forced to rebrand its entire global private banking operations after bringing a U.S. campaign overseas. In 2009, the worldwide bank spent millions of dollars to scrap its 5-year-old "Assume Nothing" campaign. Problems arose when the message was brought overseas, where it was translated in many countries as "Do Nothing." In the end, the bank spent $10 million to change its tagline to "The world's private bank," which has a much more friendly translation.

Reference: http://www.businessnewsdaily.com/5241-international-marketing-fails.html

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