Write For Us

What is marketing spending ?

E-Commerce Solutions SEO Solutions Marketing Solutions
889 Views
Published
Marketing spending is an organisation's total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the "marketing spending" metric very useful.
Reference: http://en.wikipedia.org/wiki/Marketing_spending
Created at http://www.b2bwhiteboard.com
Category
Education
Be the first to comment