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Marketing spending is an organisation's total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the "marketing spending" metric very useful.
Reference: http://en.wikipedia.org/wiki/Marketing_spending
Created at http://www.b2bwhiteboard.com
Reference: http://en.wikipedia.org/wiki/Marketing_spending
Created at http://www.b2bwhiteboard.com
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