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What is Voice-based marketing automation (VBMA) ?

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adria
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Voice-based marketing automation refers, to software platforms designed for marketing, sales, and support departments to measure, manage, and automate their phone conversations. Marketing departments, sales teams, and support agents use VBMA to initiate, manage, monitor, track, route, record, and report on sales and support phone conversations.

Reference: http://en.wikipedia.org/wiki/Voice-based_marketing_automation

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