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Discovered:The Roasted Coffee Bean Cottage Industry In Ijok, Kuala Selangor

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Danielle
Published
Syarikat Hock Nam Trading. Email : [email protected]
78 Kg Baru Ijik, 45620 Batang Berjuntai Selangor.
Ijok is a small "cowboy town" of the main road going north of Kuala Lumpur in the district of Kuala Selangor. With just a small population of around 20,000 residents, this town was established at the turn of the 1900 century. Today many land banks and estates in Ijok have been transformed into housing projects and industrial plots. But if you look deeper you will discover some interesting cottage industries still surviving perfectly. Besides being  famous for its "beggar chicken" Ijok has a "black gold” cottage industry too ! It's roasted coffee beans !
This video shows a small 3rd generation Hainanese family, one of the last surviving roasted coffee producers here, roasting  fresh imported coffee beans, the traditional way for over 50 years, using  plain rubber wood ! See how the  white creamy beans are transformed into "black gold" in this video. The beans are stirred and roasted for hours, depending on flavour, with  a mixture of sesame, margarine, salt and sugar. The strong fresh coffee aroma steaming from roasted beans can be sensed all over ! 
While the strong coffee  aroma lingers in the air, there is opportunity for this cottage industry heritage  to modernize and advance forward  with technology and marketing, hence  putting this cowboy town into the limelight.     .
Take a drive to this fascinating town and catch your breathe of freshly roasted coffee beans !
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Category
Documentary
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