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How do you smell? | Greg Foot | In association with Febreze | Head Squeeze

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Greg Foot delves into why we find some smells pleasant and others disgusting. Want to know why we like the smell of roses but hate the smell of wet dog? Watch to find out and you'll also find out how the sense of smell works.


Foot Note 1: Febreze CAR commissioned One Poll to conduct research, surveying 1,000 respondents between the ages of 18 and 60, in May 2014,

Foot Note 2 Science 343: 1370-1372 (March 21, 2014)
Humans can discriminate more than 1 trillion olfactory stimuli
C. Bushdid, M. O. Magnasco, L. B. Vosshall and A. Keller

Foot Note 3: "The Nobel Prize in Physiology or Medicine 2004". Nobelprize.org. Nobel Media AB 2013. Web. 24 Jun 2014.

Foot Note 4: The Science Of Scent, Luca Turin. Ted2015.


Foot Note 5:
Olfaction, emotion and associative learning: effects on motivated behavior. RS Herz, C Schankler, S Beland - Motivation and Emotion, 2004 -- Springer

Foot Note 6: Chem Senses. 1995 Apr;20(2):207-9.
Garlic ingestion by pregnant women alters the odor of amniotic fluid. JA Mennella A Johnson, GK Beauchamp.

Foot Note 7: Haddad R, Medhanie A, Roth Y, Harel D, Sobel N (2010) Predicting Odor Pleasantness with an Electronic Nose. PLoS Comput Biol 6(4): e1000740. doi:10.1371/journal.pcbi.1000740

Foot Note 8:

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