Write For Us

What is the sales technique of Low-Ball ?

E-Commerce Solutions SEO Solutions Marketing Solutions
181 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

Danielle
Published
he low-ball is a persuasion and selling technique in which an item or service is offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits.
An explanation for the effect is provided by cognitive dissonance theory. If a person is already enjoying the prospect of an excellent deal and the future benefits of the item or idea, then backing out would create cognitive dissonance, which is prevented by playing down the negative effect of the "extra" costs.
reference: http://en.wikipedia.org/wiki/Low-ball
visit: www.b2bwhiteboard.com
Be the first to comment