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Here's why the Chevrolet Silverado won't steal the Ford F-Series' sales crown

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The life of a fullsize pickup truck used to be easy. Not because the workhorses weren't put to the test, pulling trailers, hauling loads, and schlepping through the mud, but because they were tools expected to perform one specific job. These days, pickup owners expect a lot more from their trucks and are just as obsessed with the grain of their leather interior as they are with a class-leading spec sheet.

It's into this quagmire of disparate necessities that Chevrolet launches the 2019 Silverado. Like its competitors — specifically the Ford F-150 and Ram 1500 — GM's latest fullsize truck has to be all things to all people. A commuter during the day, a luxury car at night, and a competent weekend warrior when it comes time to work and play. After spending some time with the 2019 Silverado, we think Chevy has done a pretty good job with its latest pickup. We fully expect that it will remain a strong seller that generates a steady stream of profit for the Bowtie. But not all is perfect in Silverado-land.

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