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Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product's stock-keeping units, or SKUs). It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market.
Reference: http://en.wikipedia.org/wiki/Numeric_distribution
Created at http://www.b2bwhiteboard.com
Reference: http://en.wikipedia.org/wiki/Numeric_distribution
Created at http://www.b2bwhiteboard.com
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