Write For Us

Piggy-backing (distribution) - explained

E-Commerce Solutions SEO Solutions Marketing Solutions
873 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

Danielle
Published
The term Piggy-backing or Hitch-hiking is a distribution strategy that represents a special opportunity to gain distribution coverage in a new market for your product by enlisting another manufacturer who already has established distribution coverage.
example: ColaLife, an independent non-profit UK-based agency leveraged the vast Coca-Cola supply chain network in African Sub-Sahara to deliver, anti-diarrhoeal drugs to remote villages in Africa.

- created at http://www.b2bwhiteboard.com
Category
Education
Be the first to comment