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Two-minute B2B News - edition 17

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Two-minute B2B News - November 2013

B2Bwhiteboard will be donating income in November and December for the Philippine, Typhoon Haiyan Appeal to the following organisations:.

1. TAO Philippines - our family travelled with this wonderful eco adventure travel company, where a portion of their earnings support social welfare projects in the remote islands of Palawan.

https://www.facebook.com/photo.php?fbid=10151738562678045&set=a.10150121343868045.282034.74026363044&type=1&theater

2. GAWAD Kalinga ("to give care") is a non government organisation dedicated to building sustainable communities in the impoverished areas in the Philippines. Here's a link for the details: http://gawadkalinga.org.au/?p=1231

B2B brands are slow to leave the gate when it comes to mobile optimisation, according to the 2014 Content Marketing Institute Trends reports. According to its latest reports about current and planned adoption rates, 38 percent of B2B marketers create mobile content, compared with 46 percent of their B2C counterparts. In the past, a noncommittal mobile optimisation strategy might have sufficed, but it won't hold water moving forward given the rapid uptick of smartphone and tablet queries.

Reference: http://www.brafton.com/news/b2b-marketing-strategies-need-a-mobile-boost-to-stay-on-top-of-serps

According to a recent company press release, "Bizo for Marketing Automation" will give B2B marketers the ability to better target display and social media ads by synchronizing their efforts with broader marketing campaigns.

The new offering allows B2B marketers to create segments of anonymous prospects based on the website pages they're viewing, keeping appropriate messages in front of them via targeted online banner and social media ads.

Reference: http://www.komarketingassociates.com/industry-news/bizo-eloqua-partnership-designed-to-better-target-b2b-display-social-media-ads-1213/

Global business research agency B2B International has introduced a new positioning statement, 'beyond knowledge', to define its ability to offer market intelligence gleaned from research, combined with 'opinions, actionable recommendations, and strategic direction'.

Reference: http://www.mrweb.com/drno/news18126.htm

In the past couple of months, Samsung has largely overpowered Apple in the smartphone market, and now it aims on the tablet arena for a repeat performance.
A Samsung executive told wireless industry analysts this morning that the company expects to double its 2012 tablet sales this year, and that the company is very optimistic it might even surpass that number.
In an Analysts Day event held Wednesday in Seoul, South-Korea, J.K. Shin, head of Samsung's mobile division, said that the company wants to steal the number one tablet position from Apple.

Reference: http://www.wirelessindustrynews.org/news-nov-2013/3550-11062013-win-news.html

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