Two-minute B2B News - edition 16

Samsung is making a play for the B2B market in Europe and is keen to engage with the channel to grab a share of what it claims is a $66bn (£40.7bn) opportunity.

Speaking to a packed room at the Canalys Channels Forum 2013 event in Barcelona, Andrew Mills, vice president of enterprise business Europe at Samsung, unveiled a new channel programme and said the vendor wants to grow its B2B business so it delivers a "substantial" part of Samsung's revenue.

Reference: http://www.channelweb.co.uk/crn-uk/news/2298496/samsung-courts-channel-for-b2b-push


Social Insights Report: How B2B Marketers Engage on Twitter? shows that B2B marketers are business leaders focused on curating a social media presence that showcases their skills, relationships, and expertise. And while Twitter is clearly their preferred platform, LinkedIn, Instagram and Foursquare followed behind.

Reference: http://www.cmswire.com/cms/customer-experience/how-do-b2b-marketers-engage-on-twitter-022686.php

A new study sponsored by Bright cove shows that business-to-business marketers are producing more content and being more creative about their strategies in reaching customers and prospects.
The study, released by Cleveland-based Content Marketing Institute, shows that 73 percent of business-to-business marketers are producing more content than they did a year ago and 93 percent are using a range of content-based strategies.

Reference: http://www.bizjournals.com/boston/news/2013/10/01/study-shows-growth-in-b2b-marketing.html

In a sign that competition for web visibility continues to stiffen, 45 percent B2B marketers plan to spend more on their online advertising efforts next year, according to a Sage frog Marketing Group report. This is a slight gain over last year's figures, when 44 percent of B2Bs said they planned to boost marketing spend.

Reference: http://www.brafton.com/news/b2b-marketing-gets-a-budget-bump-in-2014-study

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