Negative campaigns—or campaigns that work by painting opposing candidates in a negative light—have been used for decades. But today, thanks to information that can be gained from social media, these campaigns may be even more effective at influencing us than before.
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Sources:
https://www.annualreviews.org/doi/10.1146/annurev.polisci.10.071905.101448
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3652533/
https://oxfordre.com/politics/politics/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-51
https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1540-5907.2011.00522.x
https://theconversation.com/psychographics-the-behavioural-analysis-that-helped-cambridge-analytica-know-voters-minds-93675
https://link.springer.com/article/10.1057/jt.2009.12
https://policyreview.info/articles/analysis/role-digital-marketing-political-campaigns
https://www.pnas.org/content/110/15/5802
https://www.annualreviews.org/doi/full/10.1146/annurev-polisci-051010-111659
https://theconversation.com/cambridge-analytica-scandal-legitimate-researchers-using-facebook-data-could-be-collateral-damage-93600
https://qz.com/1782348/cambridge-analytica-used-these-5-political-ads-to-target-voters/
https://apnews.com/afs:Content:9342250414
https://www.huffpost.com/entry/trump-biden-older-facebook-ads_n_5f515dcfc5b6946f3eaf3fbe
https://www.washingtonpost.com/politics/2020/08/30/ady-barkan-scalise-twitter-video/
Image Sources:
https://www.istockphoto.com/photo/social-media-or-network-on-smartphone-mobile-comments-likes-and-new-followers-gm1155073654-314332554
https://www.istockphoto.com/photo/snarling-wolf-gm173609565-8135191
https://www.istockphoto.com/vector/retro-television-with-color-frame-gm947737072-258765919
https://www.istockphoto.com/vector/remote-control-in-hand-near-flat-screen-tv-watching-video-film-cartoon-design-person-gm917995276-252534280
https://www.istockphoto.com/photo/voting-ballot-for-united-states-senators-election-hand-writing-choice-gm470197884-62814880
https://www.istockphoto.com/vector/heads-with-brain-and-question-marks-gm1129164529-298186604
https://www.istockphoto.com/vector/lit-electric-light-bulb-illustration-isolated-on-white-background-vector-gm1132400420-300176645
https://www.istockphoto.com/photo/tv-with-blank-screen-gm153560843-17357048
https://www.istockphoto.com/vector/social-media-thumbs-up-likes-background-gm1210387493-350632456
https://www.istockphoto.com/vector/smartphone-mobile-phone-on-blue-background-long-shadow-flat-design-gm618979678-107868073
https://www.istockphoto.com/vector/gear-cogwheel-line-icons-set-app-settings-button-slider-wrench-tool-fix-concept-gm1203720417-346066122
https://www.istockphoto.com/vector/highly-detailed-heads-gm1094184642-293662894
https://www.istockphoto.com/vector/like-icon-vector-design-gm1175303918-327237129
https://www.istockphoto.com/vector/set-of-8-thunderbolts-icons-lightning-icons-isolated-on-white-background-vector-gm1140944344-305478584
https://www.istockphoto.com/photo/using-laptop-computer-gm842145700-142283147
Hosted by: Hank Green
SciShow has a spinoff podcast! It's called SciShow Tangents. Check it out at http://www.scishowtangents.org
----------
Support SciShow by becoming a patron on Patreon: https://www.patreon.com/scishow
----------
Huge thanks go to the following Patreon supporters for helping us keep SciShow free for everyone forever:
Bd_Tmprd, Harrison Mills, Jeffrey Mckishen, James Knight, Christoph Schwanke, Jacob, Matt Curls, Sam Buck, Christopher R Boucher, Eric Jensen, Lehel Kovacs, Adam Brainard, Greg, Ash, Sam Lutfi, Piya Shedden, Scott Satovsky Jr, Charles Southerland, charles george, Alex Hackman, Chris Peters, Kevin Bealer
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Looking for SciShow elsewhere on the internet?
Facebook: http://www.facebook.com/scishow
Twitter: http://www.twitter.com/scishow
Tumblr: http://scishow.tumblr.com
Instagram: http://instagram.com/thescishow
----------
Sources:
https://www.annualreviews.org/doi/10.1146/annurev.polisci.10.071905.101448
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3652533/
https://oxfordre.com/politics/politics/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-51
https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1540-5907.2011.00522.x
https://theconversation.com/psychographics-the-behavioural-analysis-that-helped-cambridge-analytica-know-voters-minds-93675
https://link.springer.com/article/10.1057/jt.2009.12
https://policyreview.info/articles/analysis/role-digital-marketing-political-campaigns
https://www.pnas.org/content/110/15/5802
https://www.annualreviews.org/doi/full/10.1146/annurev-polisci-051010-111659
https://theconversation.com/cambridge-analytica-scandal-legitimate-researchers-using-facebook-data-could-be-collateral-damage-93600
https://qz.com/1782348/cambridge-analytica-used-these-5-political-ads-to-target-voters/
https://apnews.com/afs:Content:9342250414
https://www.huffpost.com/entry/trump-biden-older-facebook-ads_n_5f515dcfc5b6946f3eaf3fbe
https://www.washingtonpost.com/politics/2020/08/30/ady-barkan-scalise-twitter-video/
Image Sources:
https://www.istockphoto.com/photo/social-media-or-network-on-smartphone-mobile-comments-likes-and-new-followers-gm1155073654-314332554
https://www.istockphoto.com/photo/snarling-wolf-gm173609565-8135191
https://www.istockphoto.com/vector/retro-television-with-color-frame-gm947737072-258765919
https://www.istockphoto.com/vector/remote-control-in-hand-near-flat-screen-tv-watching-video-film-cartoon-design-person-gm917995276-252534280
https://www.istockphoto.com/photo/voting-ballot-for-united-states-senators-election-hand-writing-choice-gm470197884-62814880
https://www.istockphoto.com/vector/heads-with-brain-and-question-marks-gm1129164529-298186604
https://www.istockphoto.com/vector/lit-electric-light-bulb-illustration-isolated-on-white-background-vector-gm1132400420-300176645
https://www.istockphoto.com/photo/tv-with-blank-screen-gm153560843-17357048
https://www.istockphoto.com/vector/social-media-thumbs-up-likes-background-gm1210387493-350632456
https://www.istockphoto.com/vector/smartphone-mobile-phone-on-blue-background-long-shadow-flat-design-gm618979678-107868073
https://www.istockphoto.com/vector/gear-cogwheel-line-icons-set-app-settings-button-slider-wrench-tool-fix-concept-gm1203720417-346066122
https://www.istockphoto.com/vector/highly-detailed-heads-gm1094184642-293662894
https://www.istockphoto.com/vector/like-icon-vector-design-gm1175303918-327237129
https://www.istockphoto.com/vector/set-of-8-thunderbolts-icons-lightning-icons-isolated-on-white-background-vector-gm1140944344-305478584
https://www.istockphoto.com/photo/using-laptop-computer-gm842145700-142283147
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