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Form Follows Culture: Bennett Peji at TEDxSanDiegoSalon

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Danielle
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Learn the secret to why out of the over five hundred branding projects that Bennett Peji has designed in his career, only three have been updated or changed as a testament to the enduring power of "getting it right the first time around."

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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