Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations.
reference: http://en.wikipedia.org/wiki/Emotional_branding
visit: http://www.b2bwhiteboard.com/
reference: http://en.wikipedia.org/wiki/Emotional_branding
visit: http://www.b2bwhiteboard.com/
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