Dole's Corporate Greed with Fredrik Gertten of Big Boys Gone Bananas

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EPISODE SYNOPSIS:
BANANAS!*, Fredrik Gertten's film about the struggle of Latin American farm workers, drew such a backlash from Dole Fruit and their lawyers that "supporters" of the arts disowned it and called it "irresponsible" for fear of reprisal.
Gertten joins BYOD to talk about the daunting task of facing a multi-national corporation with only a small team of dedicated filmmakers, and the extent that Dole has gone to slander him in the media and artistic community. The struggle has been documented in his new film, "Big Boys Gone Bananas," and we get deep into the rewards and enormous difficulty of making a truthful film about big dirty business.

GUEST BIO:
Fredrik Gertten is an award winning director and journalist based in Malmö,
Sweden. In 1994 he founded the production company WG Film. Before he worked
as a foreign correspondent and columnist for radio, TV and press in Africa,
Latin America, Asia and around Europe. Today he combines filmmaking with a
role as a creative producer on WG Film - famous for local storieswith a global
understanding, with several films catching the identity and transformation of his
hometown. Featuring international stars like footballer Zlatan Ibrahimovic in True
Blue - The way back and architect Santiago Calatrava in The Socalist, the Architect
and the Twister Tower, among others. Dole Food company made his film BANANAS!
* controversial by suing the company, producer and director. The fight for the film
and freedom of speech won international recognition. In Sweden awarded with
several prizes including the Anna Politkovskaya freedom of speech award.

ADD'L LINKS:
http://www.bananasthemovie.com/
http://twitter.com/FredrikGertten
http://www.wgfilm.com/english/home/

EPISODE BREAKDOWN:
00:01 BYOD Intro.
00:50 Welcoming Fredrik Gertten.
02:58 Big Boys Gone Bananas, Clip. "Cease and Desist."
04:01 The legal bomb goes off--aggressive tactics from DOLE.
06:54 What was covered in BANANAS!* and why DOLE was so upset.
09:57 Big Boys Gone Bananas, Clip. Juan Dominguez gets on the case.
11:50 Going to Nicaragua to film and find the stories of the people.
15:12 Juan Dominguez, the CEO of DOLE, and how "A bad conscience is easier to deal with than a bad reputation."
16:55BANANAS!*, Clip. CEO of DOLE on the stand.
19:19 "Why does your film pose a problem for DOLE?"
21:18 DOLE demands a known banned pesticide and turns the tables on their accusers.
25:15 Spreading corporate misinformation on the internet.
25:50 Big Boys Gone Bananas, Clip. BANANAS!* gets slammed by the media on DOLE's behalf.
27:33 A difficult choice ahead of the LA Film Festival, and protecting yourself with a camera.
30:52 The difference between making a statement and following a story.
33:30 Big Boys Gone Bananas, Clip. The LA Film Fest controversy.
36:42 Screening the film and responding tobeing called a fraud by the film fest.
40:27 PR firms attack Fredrik and the film through 'astroturfing' and war room tactics.
43:16 Sweden rethinks their support of DOLE fruit.
44:37 From marginalized filmmaker to victory in the Swedish Parliament.
48:53 BANANAS!*, Clip. The CEO on the stand.
51:03The banana industry, pesticides and corporate responsibility.
53:18 Thanks and Goodbye!