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Changing behaviour by design: Edward Gardiner at TEDxUniversityofStAndrews 2013

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Edward is an exceptional behavioural scientist who is currently leading the UK's first Behavioural Design Lab, applying insights and methods of behavioural science to the design of new products. He has also applied his innovative theories to complex social issues such as obesity, binge drinking and climate change.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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