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What is Top-of-mind awareness (TOMA) ?

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Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry.

Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.

In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful.

reference: http://en.wikipedia.org/wiki/Top-of-mind_awareness

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