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What is the Ripple effect ?

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Danielle
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A Ripple effect is a situation where, like the ever expanding ripples across water when an object is dropped into it, an effect from an initial state can be followed outwards incrementally.
Examples can be found in economics where an individual's reduction in spending reduces the incomes of others and their ability to spend.

Reference: http://en.wikipedia.org/wiki/Ripple_effect

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