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What is Digital Exhaust ?

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Digital exhaust refers to the data and information we leave behind when we browse for information through our web browser.
For example if you do one google search you leave behind at lease 56 data points. If you visit a webpage on a news web site you generate lots of data points.

The significance is that the data we leave behind gives a lot more accurate information on our actual behaviour.

Wearable devices for example allow people to generate data about themselves to modify or change behaviour.

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