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What is an iBeacon ?

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An iBeacon is an Apple Trademark for an indoor positioning system that Apple calls, a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.
Reference: http://en.wikipedia.org/wiki/IBeacon
Reference: http://www.theguardian.com/media-network/2014/may/02/ibeacons-tragedy-commons-marketers
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