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What are implicit attitudes ?

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adria
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Implicit attitudes are thought and feelings that occur outside a persons conscious awareness or control towards a product. For example, a subject might have a favourable attitude towards a celebrity, which positively influences their response to advertising utilising the celebrities voice. However, it works in reverse if the subject was unable to identify the celebrity behind the voice.

Reference: https://www.projectimplicit.net/about.html

Reference: http://en.wikipedia.org/wiki/Implicit_attitude

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