Write For Us

What are implicit attitudes ?

E-Commerce Solutions SEO Solutions Marketing Solutions
449 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

adria
Published
Implicit attitudes are thought and feelings that occur outside a persons conscious awareness or control towards a product. For example, a subject might have a favourable attitude towards a celebrity, which positively influences their response to advertising utilising the celebrities voice. However, it works in reverse if the subject was unable to identify the celebrity behind the voice.

Reference: https://www.projectimplicit.net/about.html

Reference: http://en.wikipedia.org/wiki/Implicit_attitude

- created at http://www.b2bwhiteboard.com
Category
Education
Be the first to comment