True pricing accelerates the rise of sustainable business: Michel Scholte at TEDxLeiden

How can we solve the fundamental issues in society through our economy? There is a growing number of initiatives that introduce principles and badges for sustainable business practices. However, the adoption is slow and often the outcome is unclear. What if we would include the cost of these inferior business practices into the price of our products?

Michel Scholte is co-founder of True Price, a social enterprise that calculates and improves the true price of products. The True Price of a product includes the net social and environmental costs incurred in production, distribution, selling and consumption.

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