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Timothy Prestero: Design for people, not awards

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Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, global issues, the arts and more. Find closed captions and translated subtitles in a variety of languages at http://www.ted.com/translate.

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