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Smarketing - defined

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Smarketing is the process of integrating the sales and marketing processes of a business.
Reference: Douglas Burdett, April 1, 2014, Business 2 Community magazine, B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together, Accessed June 28, 2014, "..In a 2010 study by the Aberdeen Group, companies with strong sales and marketing alignment achieved 20% annual revenue growth..."
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