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RSA Shorts - The ABCs of Persuasion

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Danielle
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In the latest RSA Short, bestselling author Dan Pink shows us how to influence others more effectively; it's as simple as A-B-C. Whether we're employees pitching to our bosses, parents and teachers cajoling kids, or politicians presenting new policies, we can all improve the way we persuade others.

Voice - Daniel H Pink
Animation - Cognitive Media

Watch Dan Pink's lecture in full: http://www.youtube.com/watch?v=LIhfzpfYH1U

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