Outsmarting the marketers: Kusum Ailawadi at TEDxAmoskeagMillyard

It's not just you: we are getting fatter. That's why everything around us — our plates, cups, clothing, even La-Z-Boy recliners — is getting bigger. Worse, we're terrible at estimating serving sizes, we can't remember what we've eaten, and we trick ourselves into thinking it's okay to eat more of "healthy" foods. So what can we do? As a Dartmouth marketing professor at the Tuck School of Business, Kusum Ailawadi explains if we want to truly eat healthy, we have to learn to outsmart the marketers.

Her work has been honored for excellence in collaborative research between academics and practitioners. She has examined the effectiveness of policy changes by packaged goods manufacturers like Proctor & Gamble, assessed the profit impact of the strategies of retailers like Hannaford and CVS, and studied the reaction of incumbent retailers to a major entrant like Wal-Mart.

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