Mag+

This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG.



The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up

immersive stories.



The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.



The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular. Thus, we would be more than happy to hear what you have to say regarding the concept and ideas expressed in the video: the magazine reading experience, digital browsing, text versus images, as well as hear about your own digital reading experiences and thoughts. We are all ears.



Follow the discussion in the Bonnier R&D Beta Lab:

http://www.bonnier.com/en/content/digital -magazines-bonnier-mag-prototype



For additional information, please contact Sara Öhrvall at sara [dot] ohrvall [at] bonnier [dot] se (+46 (0) 8 736 4009) or Pontus Schultz at pontus [dot] schultz [at] bonnier [dot] se



Photos and screenshots are available on Flickr at:



http://www.flickr.com/photos/bonnier_ rd/sets/72157622918954909/



or downloadable in a zip-file here (23MB):



http://dl.dropbox.com/u/302248  /Bonnier_MagPlus_HiRes_Photos.zip



All videos and photos from the Mag+ project are licenced under a Creative Commons Attribution-Noncommercial-Share Alike licence. This means you may use all the material, as long as you follow certain conditions.



Read more about the licence here: http://creativecommons.org/licenses/by-nc-sa/ 2.0/deed.en