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Inspiration at the Human-Scale: Katherine Otway Londergan at TEDxSpringfield

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Katherine Londergan is a business designer at IDEO Boston, where she brings her extensive experience in business and marketing strategy and her entrepreneurial mindset to every client challenge.

In this TEDx talk, Katherine shares how in her journey to be a better designer and innovator, she draws diverse inputs from individuals she spends time with during research. These one-on-one experiences are what she refers to as research at the human-scale, where one person's story can inspire new approaches to complex business problems.

TEDxSpringfield's inaugural event held on October 18, 2013 focused on the theme "Driving Innovation Through Diversity and Inclusion". We are a group of passionate volunteers that believe Springfield and its surrounding areas are full of Ideas Worth Spreading. Springfield is the "City of Firsts" -- the first basketball game, the first motorcycle, the first "Springfield". This event focused on how to use our diversity to bring back the innovation.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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