Ikea Wants You to Pee on a Magazine

Ikea is running a special ad that has a lot of people talking. If you're pregnant, you pee on the ad in the magazine, which has a pregnancy test built into it, and they'll give you a deal on a crib. This offer is only available in Sweden but it's getting a lot of attention, so a store here in Los Angeles is jumping on the bandwagon with a sale that isn't limited to women or cribs.
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Ikea Wants You to Pee on a Magazine