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How Eisenhower and Obama Changed Political Advertising | AJ+

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'Tis the season for midterms ... meaning the presidential elections are two years away ... meaning, get ready for even more campaign ads.



Watch more AJ+ Because Facts:



Televised American political advertising has a long history. It starts with a guy called Ike and changed, dramatically, with a guy named Barack. In this episode, we explore the evolution of televised political advertising and how it's tied to the ways Americans stay connected to one another.





Learn more here:

NBC News. “Six Political Ads That Changed the Game.”



Washington Post. “How the Obama Campaign Won the Race for Voter Data.”



Wired. “What Did Cambridge Analytica Really Do for the Trump Campaign?”



Presenter & Senior Producer: Sana Saeed

Producer: Omar Duwaji

Edited by: Brian Joseph

Animations by: Chia Liu

Shot by: Brian Joseph, Jafar Fallahi, Eden Sabalboro

Executive Producer: Sarah Nasr





Music tracks courtesy of APM and Audio Networks.

Footage and images courtesy of Getty and Reuters.
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