Giving meaning to consumption : Elena Corchero at TEDxUniversityofStrathclyde

Elena Corchero is a technology artisan, specialised in smart materials and wearables. Her work has earned many international awards, exhibitions and publications. She is a former MIT Media Lab Europe researcher and an alumni of MA Textile Futures from Central Saint Martins in London. She believes in a world where technology should bring back the values which were ironically lost through industrialisation: from reviving craft, to contributing to protecting our ethics and the environment. She argues that we should give meaning to the products we consume if we wish to create a sustainable world by bridging the gap between consumers and producers, and this should be easier than ever given the current state of our technological advances.

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