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From YouTubers to $3B Founders. They Disrupted Duolingo in 1 Year with AI

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In this episode, we talk to Gaurav Munjal and Roman Saini, the founders of Unacademy — a $3B edtech giant that started as a simple YouTube channel.
They share how they scaled to 100+ channels, built an AI-powered English learning app disrupting the industry, and grew without spending on ads. We dive into the highs and lows: layoffs, panic attacks, going public, and what it really takes to build a billion-dollar startup in the age of AI.

00:00 – Teaser
00:42 – From YouTube blog to $3B edtech unicorn
02:35 – Why they focused on YouTube for education
06:20 – How their AI app is disrupting Duolingo in just one year
9:20 - The Depressing Phase: No Sleep, Panic Attacks, and not sleeping without a Melatonin for 3 years
10:17 - How they earned $2M/year with zero ad spend
The best marketing tools that works best for the past 6 month
11:35 – IPO prep while losing $150M/year?
12:30 – Their strategy to become profitable
13:33 – Did they consider shutting down?
14:19 – Men don’t talk about it: panic, melatonin, smoking
16:02 – Are you replacing teachers with AI?
18:15 – Where AI can disrupt education — and where it can’t
19:14 – The full story from the start of Unacademy: from YouTube blog to billion-dollar company
21:00 – The app that helped them scale 100+ channels into top 20 rankings
21:52 – Decline in viewership when Roman stopped posting; 1000 teachers creating instead
22:40 – Netflix for education: managing 100+ channels
23:55 – How much it costs to run a single YouTube channel
25:00 – New 2024 IP policy: no outside content creation allowed
25:42 – Current marketing for Unacademy: YouTube, events, performance ads
26:50 –Why Some Videos Now Get Only 200–300 Views
28:00 - Laid offs teachers whose videos doesn’t get views
29:27 – Advice for long-time YouTube creators: how to scale – hire, launch new channels
30:12 – Leave your ego behind: let others do the work too
31:35 – Will they move to the U.S.?
33:50 – What will happen in 5 years with AI: robots, self-driving cars, and job loss
34:50 – Advice for first-time founders in 2025

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#podcast #unacademy #ai
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