David Meerman Scott on Real-Time Marketing | Tony Robbins Business Mastery

Do you know what newsjacking is? Hint: It’s one of the biggest marketing secrets for the small business owner — one that can generate huge returns with very little financial investment. Hear directly from the marketing strategist that coined the term, David Meerman Scott, in this sneak peek video about his Business Mastery session on real-time marketing.
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"You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” - David Meerman Scott
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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.