Adhering to its title 'Cinema Paithiyam', the movie depicts and traces the life and transformation of Jaya (Jayachitra) from the reel world to the real world. So obsessed is she with movies and the movie world, that she worships the popular film hero Jai Shankar, believing all that he portrays on screen, to be his real self. He becomes the ideal man of her dreams, and she even tattoos his name in her arm. Hell breaks loose when she refuses to marry the boy Natarajan (Kamalhaasan) arranged by her brother and her sister-in-law. At his juncture, steps in her Uncle, who takes it upon himself to show her the true world, by taking her on a trip around the real life of a star.
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