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Brand your community neighborhood: Derek Ware at TEDxBroadStreet

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Branding is more than a logo it's a journey of discovery that unleashes who your community is, what your community does, and how it communicates to potential consumers. It's al so about creating a shared identity in your community between
neighborhood associations and business districts.

TEDxBroadStreet (), an independently organized TED event fueled by the theme "Reach, Rise, and Revive," that took place at the Rutgers Business School in Newark, NJ. TEDxBroadStreet is Newark, NJ's first citywide TEDx event developed in collaboration with Newark residents. Twenty talks and three artistic performances give Newark stakeholders the opportunity to stimulate dialogue and created positive grass roots change on a variety of topics critical to the revitalization and sustainability of the city. FREE public viewing parties were hosted at six satellite locations across Newark for the general public and the live audience production occurred in the Bove Auditorium at Rutgers Business School Newark.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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