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Book Marketing- The Myths: Ravi Subramanian at TEDxSITM

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Ravi Subramanian is an Indian author. A banker by profession, Subramanian has written popular thrillers about banking and bankers, including two Crossword Book Award winning titles The Incredible Banker and The Bankster. An alumnus of Indian Institute of Management Bangalore, batch of 1993, Subramanian has spent close to two decades in the financial services industry. After having worked with companies such as Citibank, HSBC and ANZ Grindlays, Subramanian is now the CEO of a listed NBFC. Subramanian continues to write popular columns for well-known magazines and has his own personal weekly column in the Career and Business life page of The Economic Times.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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