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Big Hairy Audacious Goal (BHAG) - Defined

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A Big Hairy Audacious Goal (BHAG) is a strategic business statement similar to a vision statement which is created to focus an organisation on a single medium- to long-term organisation-wide goal which is audacious, likely to be externally questionable, but not internally regarded as impossible.
reference: https://en.wikipedia.org/wiki/Big_Hairy_Audacious_Goal
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