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Availability Heuristic - Apple example

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Danielle
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The availability heuristic is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision. The availability heuristic operates on the notion that if something can be recalled, it must be important, or at least more important than alternative solutions which are not as readily recalled.
reference: https://en.wikipedia.org/wiki/Availability_heuristic
Reference: https://hbr.org/2015/06/we-cant-recall-logos-we-see-every-day (We can't recall Logo's)
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