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老舗料理屋三代目の伝統継承と挑戦: Yukiko Niimura at TEDxKagoshimaWomen 2013

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Danielle
Published
新村　友季子
2001年より、Gomez株式会社にてeコマースマーケティングの
アナリストのアシスタントとして勤務。

2004年に鹿児島に戻り、実家である割烹山映にて勤務開始。
若女将として働く。店に出るかたわら、ワインの会や洋食会などのイベントを企画、運営します。

2012年株式会社山映ジャパンを設立。
割烹山映ブランドの商品販売の企画、販売、80周年記念関連の企画などをスタートさせています。


Title：Continuing tradition; breaking the mould. A new approach to three generations of Japanese cuisine.

After studying in the UK and working in for a marketing company in Tokyo, Yukiko Niimura found herself back in her hometown of Kagoshima. She began working at her family's traditional Japanese restaurant "Sanei".

Niimura found herself challenging tradition and introducing new ideas into a very traditional business founded by her grandfather. Combining aspects of design, tradition, and branding she has begun to shape the family business to match her style as the third generation owner.
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