Ad concept testing

256 Views

Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!

Published Dec 19, 2014

Ad concept testing refers to testing an advertising theme concept on an appropriate target market segment. Respondents, provide responses and feedback to brand or advertising messages through questionnaires, surveys, interviews and focus groups.
reference: https://www.b2bwhiteboard.com

Category: Education

Be the first to comment

Sign in

Create your account

Add Video

Ad concept testing - defined

Up Next